• Enrollment Management

    We strive to provide clients with something they may not be able to find elsewhere—that rare, powerful blend of evidence, expertise, and experience.

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  • Market Research

    Do you really know what students think of your institution or what employers think of your graduates? Our market research services provide you with the insights needed to drive institutional strategy.

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  • Branding & Marketing

    Your brand combines your external and internal marketing and communications efforts with the perceptions your stakeholders have about their experience with your institution.

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  • Predictive Modeling

    Your institutional aid dollars can help you attract the students you most want to enroll.

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About Maguire Associates

We are a research-based consulting firm that serves educational institutions. We’ve been in the business for over 30 years, during which time we’ve provided our clients with the insights needed to make strategic decisions.

We’ll support you to meet your goals: Attract top scholars, artists, and athletes. Promote diversity. Fill your residence halls. Maximize revenue.

What our clients say

“We [The Chronicle of Higher Education] asked Maguire Associates to conduct research studies on four-year college presidents and four-year college trustees. The work that Maguire Associates did was extremely helpful in narrowing the scope and directing the question format. Maguire Associates’ analysis of the data was complete and sophisticated. Both studies continue to get a lot of attention in the industry because nothing like it had ever been done.”
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Jeffrey Selingo, Former Editor, The Chronicle of Higher Education
“In my twenty years of trying to balance net revenue, enrollment projections, profile goals and access issues, this is the first time I have felt like we truly have control of the process. We all have goals that seem to be at cross-purposes. EMFASYS gives us the ability to use actual dollar amounts when explaining the cost of reaching each of these goals. This insight is critical in helping our institution prioritize and move forward.”
Marla Friederichs, Associate VP for Enrollment Management, University of St. Thomas
“In my twenty years of trying to balance net revenue, enrollment projections, profile goals and access issues, this is the first time I have felt like we truly have control of the process. We all have goals that seem to be at cross-purposes. EMFASYS gives us the ability to use actual dollar amounts when explaining the cost of reaching each of these goals. This insight is critical in helping our institution prioritize and move forward.”
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Doris Tegart, V.P. and Executive Assistant to the President, Bellarmine University
The excellent EMFASYS system has allowed us to leverage limited financial aid and scholarship dollars to much greater advantage in meeting our enrollment goals.”
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Kristin Tichenor, VP Enrollment Management, WPI
“Maguire Associates not only serves the University in a traditional consulting role but goes beyond that by joining our strategic conversations and more fully understanding the vision of the University.”
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Joseph McGowan, Former President, Bellarmine University
“As a result of Maguire Associates’ work, I can say with confidence that people at St. Michael’s have a much better understanding of what factors shape a class using measurement and realistic goals. Maguire Associates is wonderful in helping you gain control and a handle on what it takes to enroll a class.”
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John Neuhauser, President, Saint Michael’s College
  • Predictive Modeling: EMFASYS®

    EMFASYS® models complex influences and interactions, yielding streamlined enrollment management strategies.

  • Student Recruitment Optimization: EMPOWR™

    Our student recruitment optimization system helps you develop informed targeting strategies.

  • Focused Marketing: EMCIT™

    EMCIT™maximizes use of the College Board’s Enrollment Planning Service  to help you discover new markets and uncover competitive opportunities.

  • Assessments

    Are you aware of your institution’s strongest—and weakest—elements, and how to maximize—and improve—their value?