About Us
Maguire Associates is a research-based consulting firm serving educational institutions exclusively. For over 25 years, we have applied innovations in market research, analysis, and predictive modeling to help our clients:
- Understand the dynamics of past performance;
- Apply insightful knowledge to sound decision-making in the present; and
- Attain future outcomes critical to the health and vitality of their institutions.
Our team has helped advance enrollment management, institutional marketing, competitive positioning and branding, and strategic planning in education – nationally and abroad – through a range of services. As researchers, we help clients develop a deeper understanding of the values, priorities, and perceptions of important constituent groups by conducting in-depth survey research. As consultants, we use sophisticated modeling and forecasting to convert data into knowledge that informs client decision-making and best practices in administration, management, marketing, and communications.
Whether working to tackle a crisis or framing a proactive strategy, we have a strong record of helping clients to achieve positive outcomes. This – along with our collegiality, commitment, and cost effectiveness – accounts for the number of clients who have partnered with us repeatedly over the years.
Latest & Greatest
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Jack Maguire delivered a keynote speech entitled “How Inequality Poisons Everything — Equality and Better Societies” at the Higher Education Data Warehouse Forum. The conference was held at Rensselaer Polytechnic Institute on April 18-20 in Troy, New York. -
of our compendium, Insights for a Challenging Economy; Vol. 1 (2008-2009). A must read for higher education leaders, the collection contains all bulletins from our first season of Insights.
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Kathy Dawley and Tara Scholder discussed price sensitivity in a presentation, “Understanding and Confronting Price Sensitivity,” at the ACT 2010 Enrollment Planners Conference in Chicago, Illinois in July.
