About Us
Maguire Associates is a research-based consulting firm serving educational institutions exclusively. For over 28 years, we have applied innovations in market research, analysis, and predictive modeling to help our clients:
- Understand the dynamics of past performance;
- Apply insightful knowledge to sound decision-making in the present; and
- Attain future outcomes critical to the health and vitality of their institutions.
Our team has helped advance enrollment management, institutional marketing, competitive positioning and branding, and strategic planning in education – nationally and abroad – through a range of services. As researchers, we help clients develop a deeper understanding of the values, priorities, and perceptions of important constituent groups by conducting in-depth survey research. As consultants, we use sophisticated modeling and forecasting to convert data into knowledge that informs client decision-making and best practices in administration, management, marketing, and communications.
Whether working to tackle a crisis or framing a proactive strategy, we have a strong record of helping clients to achieve positive outcomes. This – along with our collegiality, commitment, and cost effectiveness – accounts for the number of clients who have partnered with us repeatedly over the years.
Latest & Greatest
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Linda Cox Maguire, Vice Chair of Maguire Associates, brings an American perspective to a discussion of the latest developments in higher education in the United Kingdom. She weighs in on the debate over tuition fees and value in the Times Higher Education article, “A weather eye on the US storm.”
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email hidden; JavaScript is required of our most recent compendium, Insights for a Changing Economy; Vol. 3 (’10-’11). This edition includes the complete Five Dysfunctions of Enrollment Management series.
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Jack Maguire, Chairman of Maguire Associates, discusses “best practices” for boosting student satisfaction and improving retention in a recent online seminar entitled Improve Student Retention with Data-Driven Decisions. He is joined by John Rome from Arizona State University. Click here to listen to the webinar.

