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John Maguire
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John Maguire

Chairman Emeritus
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As an academic trained in the scientific method, Jack Maguire introduced market research to the field of admissions when he became the Dean of Admissions at Boston College in the early 1970’s.

 

Soon after he began his groundbreaking work in admissions marketing, he created (and named) the first enrollment management model for the recruitment and retention of students.

 

During his tenure at Boston College, he tripled the number of applications and transformed the quality and national character of the student body.

  

Since his founding of Maguire Associates in 1983, Jack has served hundreds of clients and contributed to the evolution of marketing in higher education.

  

He has authored numerous papers and served as a faculty member at institutes such as the Harvard Summer Institute and has been featured in "Money" magazine, "The Chronicle of Higher Education", and NPR’s “Talk of the Nation” and “Morning Edition.”


Jack also founded the Web-based market research company, DiscoverWhy, and is the principal author of a patent on innovative research technology and methods, which was approved by the U.S. Patent Office in 2000.

 

He chaired the Lexington (MA) School Committee and has served as a trustee of United Cerebral Palsy Associations, The College Board, and four institutions of higher education in the U.S. and abroad.

  

Jack is currently on the Board of Overseers of the USS Constitution Museum.


He co-authored with his Maguire Associates colleague, Larry Butler, a book on a “systems” approach to enrollment management entitled EM=C2: A New Formula for Enrollment Management.

 

Jack holds a Ph.D. in theoretical physics from Boston College and received a post-doctoral fellowship from Rice University.

 

He has served as leader of projects such as Boston College, Boston University, the University of Notre Dame, Rice University, The New School, Worcester Polytechnic Institute, and Columbia University Teachers College.

 

Email: jmaguire@maguireassoc.com

  
Jim Murtha
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Jim Murtha

Chairman and CEO
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Jim Murtha has served as Chairman and CEO of Maguire Associates since 2012.


Since then, Jim has supervised the two largest projects in the Company’s history, initiated a client-oriented, data analytics system and dashboard, formed partnerships with EduCo International and Blackboard, and advanced Maguire Associates’ position as the industry leader in educational consulting, research and sophisticated modeling.


Prior to joining Maguire Associates, Jim served as Chief Operating Officer of The New School in New York’s Greenwich Village. He worked closely with former President Bob Kerrey to expand and improve facilities, bolster finances, grow degree enrollment to over 10,000 students, and sharply expand the ranks of full-time faculty.


Jim guided the development of the 375,000 square foot University Center complex, which houses academic facilities, 600 student housing units and 5th Avenue retail space. At the end of his tenure the Board awarded Jim The New School’s Founders Medal, citing his decade plus of accomplishments along with his “courage and integrity.”


In 1979, while completing his doctorate in sociology at Columbia University (BA, MA: Queens College, CUNY), Jim began his career as an administrator in institutional research at the City University of New York.


At CUNY he and his colleagues conducted numerous studies on post-graduation status, retention, and the effects of educational interventions on success in college. This work figured prominently in improving CUNY’s academic reputation and setting the stage for major reforms.


Beginning in 1985, Jim directed the institutional research effort and later served as Associate Dean for Planning, Acting Budget Director, and finally as University Dean for Information Services.


As Vice President for Administration at Baruch College (CUNY) from 1995 to 1998, he managed several rounds of New York State budget cuts, modernized technology, expanded summer offerings, and initiated the College’s 800,000 square foot, 17-story “vertical campus” facility.


Jim chairs the Board of Trustees of New England College in Henniker, New Hampshire, where he has served since 2003. Jim serves as a co-chair of Safe and Sound: A Sandy Hook Initiative, a foundation focused on improving school safety and security.


Jim also served for a decade on the board of the Union Square Partnership in New York City, receiving the Buchbinder Award for community service in 2011.


He also served on the advisory board of the Institute for Irish American Studies at Lehman College (CUNY). Jim has served as an adjunct faculty member at Columbia University, Queens College, St. John’s University, and Baruch.


Jim can be reached at jmurtha@maguireassoc.com.

Linda Cox Maguire
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Linda Cox Maguire

Vice Chair
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Linda has been a consultant at Maguire Associates since 1985.


She began her career in the corporate world, but decided to return to education.


She served in leadership positions in admissions for nine years before joining Jack to build Maguire Associates.


Linda also has experience at the board level through her involvements as former Chair of the Board of Trustees at Sea Education Association in Woods Hole, MA, past president and currently vice president of the Board of Directors for United Cerebral Palsy in Boston, trustee for UCP National, and corporator at a local hospital.

 

She has been a featured speaker at conferences around the world and heads up projects across all service lines of the company.


As Vice Chair, she also is involved in directing the future of the company and managing the Board of Directors.


Linda received her bachelor’s degree from Douglass College of Rutgers University and her master’s degree in educational administration from Boston College.


Linda has led projects for Amherst College, Harvard University, Smith College, the Cooper Union, Yamagata University (Japan), the University of Central Lancashire (UK), Tuck School of Business at Dartmouth, Capital University, Cornish College of the Arts, Dean College, and Phillips Academies in Andover.


She can be reached at lmaguire@maguireassoc.com.

Emily Chase Coleman
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Emily Chase Coleman

Senior Vice President for Enrollment Management Services
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Emily Coleman joined the Maguire team in September 2014 and is now the Senior Vice President for Enrollment Management Services. Emily oversees the predictive modeling group and helps clients develop data-informed strategies to meet their enrollment goals.


Prior to joining Maguire, Emily was the Assistant Vice President of Enrollment Management at Syracuse University, where she focused on predictive modeling, market analysis, and survey research. She was also a senior member of the Enrollment Management team that set admissions and financial aid policies.


At Syracuse, Emily developed the statistical models used to inform financial aid awarding policies and predict yield; designed surveys of students, faculty and parents; created a multivariate, statistical model to predict ABA Bar exam results; and used the College Board Search products to develop data-driven recruitment strategies.


Emily holds her Ph.D. in social and personality psychology from Cornell University and a B.A. in psychology and philosophy from Boston College.


She can be reached at ecoleman@maguireassoc.com.

Ismael E. Carreras
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Ismael E. Carreras

Senior Vice President, Research
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Ismael E. Carreras is a nationally recognized expert in market research design and analysis, having spent more than 18 years helping clients with their critical business decisions. He is known for making complex statistical topics approachable to colleagues and clients alike.


Ismael directs the overall Maguire Associates research portfolio, working across the board in leadership, management, client services, and sales.


Prior to joining Maguire Associates, Ismael was a Senior Research Director and Leader at Quintiles Market Intelligence (formerly Eidetics), where he was instrumental in establishing and refining many quantitative methodologies. He was the 2011 co-winner of the American Marketing Association’s David K. Hardin Award for Best Paper in Marketing Research magazine titled, “How informative is your segmentation? A simple new metric shows surprising results.”


He has managed research engagements for the University of Michigan (multiple engagements), the Claremont Graduate University, the Connecticut State Colleges and Universities (CSCU), the Pennsylvania State System of Higher Education (PASSHE), Columbia University’s Teachers College, and Cooper Union. His positions as Assistant Dean of Admissions at Bates College and as an intern at Maguire Associates, along with his doctoral dissertation exploring the factors influencing college application decisions among Latino students, have given him a deep understanding of higher education.


Ismael received both a M.Ed. and a Ph.D. in Educational Research, Measurement, and Evaluation from Boston College, where he currently lectures on such subjects as statistics, attitude and opinion measurement, and design of experiments. He holds a B.A. in psychology from Bates College.


Ismael can be reached at icarreras@maguireassoc.com.

Sarah Enterline
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Sarah Enterline

Associate Vice President of Research
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Sarah joined Maguire Associates in 2015, and brings with her a diverse skill set and expansive research expertise demonstrated in her leadership of research teams and service to clients in the P-20 education field across the country.


She possesses a keen and approachable style that education leaders frequently rely on to support data-informed decision-making; set and monitor strategic goals; and meet local, state and federal requirements.


Sarah’s research portfolio includes studies of climate and culture; professional development; student and employee engagement; attrition and retention of students and staff; learning and practicing social justice; and community involvement.


Most recently, Sarah was Vice President of Research for K12 Insight, a research and technology company based in Virginia, and, in 2014, she was the inaugural winner of the Kim Fries Early Career Award, awarded by the New England Educational Research Organization.


As one of the Boston College’s youngest Ph.D. recipients, Sarah received her degree in Educational Research, Measurement and Evaluation in 2007 and stayed on to found the Office of Assessment and Accreditation at the Lynch School of Education where she directed school-wide efforts to manage data; assess and evaluate programs; conduct surveys; and prepare accreditation reports.


Her systems were adopted by the university and beyond as a model of program assessment and internal, formative evaluation. Sarah presents at regional and national conferences and has published in journals including The Journal of Teacher EducationThe New EducatorMeasurement and Evaluation in Counseling and DevelopmentCatholic Education, and The Teacher Educator.


Sarah can be reached at senterline@maguireassoc.com.

Matt Maguire
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Matt Maguire

Associate Vice President of Marketing and Product Development
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Matt Maguire is a marketing and technology expert who has spent his career in the higher education market.

 

Matt works in the EMCIT™, EMPOWR™, and EMFASYS® products serving a number of clients, while also taking part in the company’s leadership and management.

 

Although he has been well-versed in the company much of his life, he developed his expertise in Higher Ed as a Senior Project Manager for Fire Engine RED, where he led all levels of Student Search.

 


He was part of the original few employees at Fire Engine RED, helping them become leaders in the Student Search market while the company grew by a factor of 10. 


Matt attended Amherst College where he graduated with bachelor’s degrees in both English and Studio Arts. He received his MBA at Goizueta Business School of Emory University where he was elected Vice President of the program in his first year and completed his studies as President of the three classes. Matt can be reached at mmaguire@maguireassoc.com.

Jen Cox
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Jen Cox

Associate Vice President for Enrollment Management Services
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Jen joined Maguire Associates as an analyst in August of 2013 and is now the Associate Vice President for Enrollment Management Services. As a senior member of the predictive modeling team, she helps institutions make strategic decisions regarding the recruitment, financial aid awarding, and enrollment of new students. She has a particular interest in the relationship between initial aid offers and future retention behaviors, to help clients meet both current and future enrollment goals.


Jen holds a bachelor’s degree in psychology from Elon University and a master’s degree in psychology from Brandeis University.


You can reach Jen at jcox@maguireassoc.com.

Kristine O'Neil
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Kristine O'Neil

Director of Finance
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Kristine is responsible for the management of all finances for the company, including forecasting, taxes, payroll, banking, accounts payable and accounts receivables.


She has over 15 years of experience in financial management in the public and private sectors.


Kristine holds a bachelor’s degree in accounting from Bentley College and is a member of the Massachusetts Society of Certified Public Accountants.


You can reach Kristine at koneil@maguireassoc.com.

Dawn Provost
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Dawn Provost

Operations Manager
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Dawn joined Maguire Associates in 2012 after successfully running her own music studio for 10 years. Her role at Maguire as evolved over the past several years, and currently she shares the management of the firm’s marketing and sales initiatives. In addition, she also oversees day-to-day operations and greatly supports our IT staff.


She attended Houghton College where she studied music (string bass), psychology, and philosophy. You can reach Dawn at dprovost@maguireassoc.com.

Kishor Thapa
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Kishor Thapa

Senior Analyst
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Kishor is a member of the enrollment management modeling team and is involved in building predictive models, preparing strategic trade-off scenarios, and executing institutional grant awarding for our clients. In his three and a half years at Maguire Associates, Kishor has served over 15 clients and has leveraged over $500 million dollars in institutional aid.


Prior to joining Maguire, Kishor was a Research Assistant at Northeastern University, where he focused on analyzing socio-economic factors and building econometric models to predict high school and bachelor’s degree completion rates and labor market outcomes for young adults.


Kishor holds his bachelor’s degree in economics from Connecticut College and master’s degree in applied economics from Northeastern University.


He can be reached at kthapa@maguireassoc.com.

Margeau Frigon
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Margeau Frigon

Consultant
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Margeau began working at Maguire Associates as an intern in January of 2015. She joined the firm as a full-time Analyst in June 2015. Margeau is involved in building econometric models to help institutions meet their enrollment goals. Margeau has a particular interest in, and talent for, writing code, and has been involved in helping the Maguire team simplify much of the syntax used for modeling.

 

In addition, she works with clients to define goals and research question for survey research. She helps to develop custom qualitative and quantitative instruments, collect data, visually display findings, and give data-informed recommendations.


In her time at Maguire associates, Margeau has worked with seven financial aid leveraging clients and more than ten market research clients. She holds a bachelor’s degree in mathematics and applied psychology, as well as an M.Ed. in education research, measurement and evaluation from Boston College. Margeau began at Maguire as an intern while completing her master’s program.


You can reach Margeau at mfrigon@maguireassoc.com.

Roseanna Hopper
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Roseanna Hopper

Analyst
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Roseanna works as an analyst for both the predictive modeling and the survey research teams at Maguire Associates.


She holds an A.B. in Mathematics and Statistics from Smith College, with a minor in East Asian Languages - Japanese.


During her time at Smith College, she worked for four years as a research assistant in the Office of Institutional Research, with a research focus on students’ quantitative skills.


You can reach Roseanna at rhopper@maguireassoc.com.

Alvaro Aleman
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Alvaro Aleman

Analyst
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Alvaro works as an analyst for both the predictive modeling and the survey research teams at Maguire Associates. He holds a B.A. in Statistics and Economics from Williams College, with focus in data science, object-oriented programming, and machine learning techniques.


During his time at Williams College, Alvaro worked as a research assistant for the Math and Statistics department, studying different statistical methodologies to find optimal ways to model mixtures of groups, and is in the process of writing an academic paper of the results.


He can be reached at aaleman@maguireassoc.com.

Timothy (Tim) Lyon
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Timothy (Tim) Lyon

Analyst
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Tim works as an analyst for both the research and enrollment management teams at Maguire Associates. He is involved in building predictive models, conducting retention analyses, and helping institutions make strategic decisions.


Prior to joining Maguire Associates, Tim worked as a secondary mathematics teacher at St. Johnsbury Academy in Vermont’s Northeast Kingdom, teaching a wide variety of courses including Calculus and Advanced Placement Statistics. During his time at St. Johnsbury, Tim developed and managed a database that tracked assessment performance and concept comprehension for students within the mathematics department in order to improve content delivery methodologies


He also served as a committee chair for the New England Association of Schools and Colleges accreditation process where he facilitated the collection and analysis of qualitative and quantitative information related to the experience of the students at St. Johnsbury Academy.


Tim earned his Bachelor’s degree in Business Administration from the University of Vermont and is pursuing an M.B.A in Quantitative Analysis from Southern New Hampshire University.


He can be reached at tlyon@maguireassoc.com.

Patricia Casey
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Patricia Casey

Senior Educational Consultant
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Pat joined Maguire Associates in 1994, bringing substantial experience from her administrative positions in undergraduate admissions at Boston College and Santa Clara University and her work in university development as well.


During her years at Maguire Associates, Pat has developed a deep context for her consulting, modeling, and market research engagements–having served a broad spectrum of institutions.


In addition to her work in the undergraduate and graduate/professional enrollment arenas, she has developed considerable expertise in assisting independent and secondary schools with enrollment challenges and opportunities. This is now a focus of her work at Maguire Associates.


Pat serves as a trustee of Boston College High School and Saint Columbkille Partnership School. She has both bachelor’s and master’s degrees from Boston College.


Pat has managed projects at Brandeis University, Episcopal Divinity School, Fordham University, Rensselaer Polytechnic Institute, Bellarmine University, Emerson College, Massachusetts College of Liberal Arts, University of Puget Sound, Babson College, Columbia School of Journalism, St. Joseph’s University, and Siena College as well as St. John’s Prep, Roxbury Latin School, Providence Country Day School, University School, Malden Catholic, Oak Meadow School, Dexter Southfield, and Thayer Academy.


You can reach Pat at pcasey@maguireassoc.com.

Jessica McWade
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Jessica McWade

Senior Consultant
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Jessica leads the company’s branding, marketing and communications practice as well as its leadership and organizational development portfolio.


She previously led the firm’s predictive modeling and market research businesses. Jessica led McWade Group for 10 years prior to joining Maguire Associates, providing strategy, leadership, and message development services to higher education, corporate, and non-profit clients.


She was previously Vice President, Corporate Affairs & Communications for Raytheon; Director, Corporate Communications for Textron; and Director, Corporate Affairs for BankBoston. She was a senior officer in all three corporations and a member of Raytheon’s Global Executive Management Team.


She also served as Deputy Press Secretary to the Mayor of Boston and photographer to the Governor of Massachusetts.


Jessica has traveled to 50 nations and done business in 20 of them. She is past president of the World Affairs Council of Boston, member of The Council on Foreign Relations, trustee at Sea Education Association (SEA), founder of the Creative Economy Council of New England, member of the Harvard Club, and has served on many boards. Jessica was appointed a Fellow to the Salzburg Seminar (Austria), served as a British-American Fellow (Northern Ireland), is an alumna of the LEADBoston Program, and was once named one of Boston’s Ten Outstanding Young Leaders.


She was also a Commander in the U.S. Naval Reserve, having undertaken many military and diplomatic assignments in diverse locations such as the Pentagon, Greenland/North Pole, Buckingham Palace, NATO Headquarters, and U.S. embassies around the world.


Jessica was graduated from Boston University (B.S.), New York University (M.B.A.), Harvard University’s Kennedy School of Government (M.P.A.), and The George Washington University’s Executive Leadership Doctoral Program (Ed.D.). She also attended The Stockholm School of Economics on an International Management Fellowship.


She has studied at the Aspen Institute, Omega Institute, St. John’s College in Santa Fe, University of Iowa’s Writers’ Workshop, and University of Wisconsin Writers’ Institute. You can reach Jessica at jmcwade@maguireassoc.com.

Kaitlyn Tuthill
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Kaitlyn Tuthill

Concord Fellow
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Don Brown
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Don Brown

Special Consultant
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Don brings over thirty years of experience conceptualizing, developing, and implementing comprehensive academic support programs aimed at student satisfaction and retention. Don is proficient in fostering collaborations between diverse sectors of university communities which is essential to student satisfaction and success.


Beyond his expertise in developing retention strategies, Don is adept in developing pipeline programs aimed at placing elementary, middle, and high school students on a path toward STEM and other careers. Don is especially proud of two honors that he has received from Boston College.


Since 2006, the College has presented the Dr. Donald Brown Award to “an outstanding senior who throughout their career has made extraordinary contributions to the Boston College community in ways that have benefited African-American, Hispanic, Asian, Native American (AHANA) students in areas of leadership, service and academic development.”


Further, in 2012, one of Boston College’s preeminent student organizations decided to name its annual luncheon in Don’s honor. Don has a doctorate in education from the University of Massachusetts Amherst and a master of education and a bachelor of arts from Springfield College.

Richard M. Freeland
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Richard M. Freeland

Senior Consultant
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Richard Freeland joined Maguire Associates in January 2017 after forty-five years of administrative experience in higher education. As President of Northeastern University from 1996–06 he led the transformation of a locally-oriented, unselective and financially vulnerable institution into a top-ranked and highly competitive national university.


As the Massachusetts Commissioner for Higher Education from 2009–2016 he organized a statewide strategic plan focused on increasing college readiness among high school graduates, improving college participation among minority students, raising graduation rates, coordinating program development with workforce needs, and building a system of public accountability, including measurable learning outcomes. While Richard’s experience will allow him to contribute broadly to Maguire’s work, he will have a special focus on stratgic positioning and executive coaching.


Career Highlights: City University of New York, Vice Chancellor for Academic Affairs, 1992–96. University of Massachusetts/Boston, Dean of Arts and Sciences, 1982–92 and Dean of Professional Studies, 1974–79. Author: Truman Doctrine and the Origins of McCarthyism, Knopf, 1972; Academia’s Golden Age, Oxford, 1992; Professor of History at Northeastern, City University of New York, University of Massachusetts/Boston. Board Member: Clark University (Vice Chair, 2015--); American Council on Education, 2005–06. Citizens Bank of Massachusetts, 2002-06; Fleet Bank, 1996–99, Greater Boston Chamber of Commerce (Executive Committee, 2004–06). Education: BA Amherst College, 1963; PhD University of Pennsylvania, 1969.

Brendan Schuetze
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Brendan Schuetze

Summer Intern
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Jess Triant
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Jess Triant

Summer Intern
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Sarah Gaffney
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Sarah Gaffney

Summer Intern
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