Company News
Maguire Associates' Work with Georgia's PRISM Grant Mentioned in National Science Foundation's Budget Request to Congress
Concord, MA - Feburary 8, 2007 - Maguire Associates recently completed the second phase of a three-phase research program for the Board of Regents of the University System of Georgia to support public awareness campaign activities of the Partnership for Reform in Science and Mathematics (PRISM), a five-year initiative funded by a National Science Foundation (NSF) grant and administered by the Board of Regents. PRISM's mandate is to raise aspirations and achievement in science and mathematics for all Georgia students and close achievement gaps among demographic groups throughout the state. Part of the grant funding is earmarked to create a public awareness campaign, which is expected to leverage PRISM's efforts with students, parents, the schools, and members of the broader community. Research conducted by Maguire Associates informed the development of messages and strategies for the awareness campaign that was launched in early 2006 and recently evaluated the effectiveness of messages and visual components of the campaign. The PRISM grant is highlighted in the FY08 NSF Budget Request to Congress.
back
