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President Kathy Dawley Discusses the Importance of Branding in Fundraising

Kathy Dawley describes how institutional branding can serve as the foundation of a strong development program for colleges and universities.

Concord, MA - March 6, 2007 - President Kathy Dawley describes how institutional branding can serve as the foundation of a strong development program for colleges and universities in two articles entitled "Boost your development efforts with institutional branding," and "Branding preserves alumni's ties to your institution." (Development and Alumni Relations Report, March 2007, Volume 9, Issue 11)

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