Tara Scholder,Vice President for Research Operations
Tara joined Maguire Associates in 1996 and currently leads its research team. She has a thorough knowledge of qualitative and quantitative research methodologies with diverse higher education populations, is well versed in advanced statistical techniques, and is an expert at providing meaningful summaries and insights from data. She has a M.B.A. with a concentration in marketing from Boston University and a bachelor’s degree from Bard College. Prior to joining Maguire Associates, Tara worked as a Research Project Manager for The Marketing Workshop, a full-service marketing research and strategy firm located in the Atlanta area. Tara's personal interests include travel, antiquing, and gourmet cooking. You can reach Tara at tscholder@maguireassoc.com.
