Contact Michelle Dunn

CONCORD, MA – (November 3, 2015)

On November 6 at the College Board Forum in Washington, DC, representatives of Maguire Associates, Samford University and Loyola Marymount University will lead a session called “Retaining Students Before They Enroll: Tying Retention to Initial Aid Offers.”

Because boosting student retention is a mainstream priority for colleges and universities, higher education consultancy Maguire Associates is joining two of its long-term clients to present strategies and suggestions for using financial aid to set students up for success before they arrive on campus. Presenters will show attendees how Maguire Associates worked with two different institutions to factor first- and second-year retention into their enrollment goals and used retention goals to inform their financial aid discounting models.

“I’m looking forward to presenting actionable intelligence that was the direct result of working closely with our clients at Loyola Marymount University and Samford University,” said Emily Coleman, Senior Vice President for Enrollment Management Services at Maguire Associates. “Our data show that combining a financial-aid leveraging model with a retention model can have a positive impact on both revenue and student success.”

“Retaining Students Before They Enroll: Tying Retention to Initial Aid Offers” begins at 2:15 pm on Friday, November 6 in Wilson A-C, Mezzanine Level, Washington Marriott Wardman Park in Washington, DC.


  • Jason Black, Dean of Admission, Samford University, AL
  • Emily Coleman, Senior Vice President for Enrollment Management Services, Maguire Associates, MA
  • Jennifer Cox, Consultant, Maguire Associates, MA
  • Michael Keane, Director of Enrollment Research and Special Projects, Loyola Marymount University, CA
  • Tom Moran, Vice President, Maguire Associates, MA
  • Maureen Weatherall, Vice Provost for Enrollment Management, Loyola Marymount University, CA

Pictures available by special request

About Maguire Associates

Founded in 1983, Maguire Associates ( implements enrollment management best practices and offers research and consulting for strengthening institutional marketing and branding, competitive positioning strategies, retention and strategic planning — both nationally and abroad. Since its inception, Maguire Associates has served over 500 clients using market research, sophisticated data analysis and predictive modeling to help clients reach their goals.

About Loyola Marymount University

Founded in 1911, Loyola Marymount University ( is a nationally ranked Catholic institution rooted in the Jesuit and Marymount traditions and is committed to fostering a diverse academic community rich in opportunities for intellectual engagement and real-world experience.  Uniquely positioned in the dynamic city of Los Angeles with course offerings spanning 60 different majors, including top-ranked programs in engineering, business and film & television, LMU is the premier Jesuit University in the Southwestern United States.

About Samford University

Samford University ( is Alabama’s top-ranked private university and one of the nation’s top Christian universities. Widely acknowledged as a leader in liberal arts and professional school education, U.S. News & World Report ranks Samford fourth among regional universities in the South. Founded in 1841 and located in suburban Birmingham, Samford is the 87th oldest institution of higher learning in the U.S. and enrolls more than 5,200 students from 46 states and 32 countries. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference.