Multiplying the Power of Focus Groups
Maguire Associates offers a patented research methodology for greatly expanding the reach and analytic value of retention and satisfaction focus groups. As an option, you can augment traditional focus groups with much larger samples of students and alumni, regionally, nationally and globally. The approved patent was co-authored by Maguire Associates Chairman and Founder Jack Maguire.
Using the online netSlider™ technology from Reactions & Opinions, Inc. hundreds of participants can rate their moment-by-moment agreement with opinions expressed in the original focus group. These TurboFocus Groups are conducted online, using an audio or video recording of the original focus group, or as electronic “town meetings” in fixed facilities.
This approach gives weight and credibility to your focus group findings, in part by enabling you to delve analytically beyond how students and alumni react and discover why they do so.
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