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Insights for a Challenging Economy: Volume 2 – Bulletin #7

The only thing more important than “listening” to what’s being said about your institution in social media is deciding what, if anything, to do about it.

Amid the Unrelenting Hoopla, Four Insights about
Social Media

You have to work pretty hard these days not to find an article on social media in higher education trade publications.  The topic is everywhere, fueled by the dramatic growth in usage.  Facebook exceeded half-a-billion global users this summer, for example, who spend a staggering 700 billion minutes on the site per month. 

We notice that the subject of social media is evoking at least two contradictory impulses with college and university administrators.  On the one hand, there are those who feel inadequate and behind the times for failing to jump fully onto the social media bandwagon.  Yet there are others who are more comfortable with social media, but question the time spent on it and worry that the whole of its promise will never exceed the sum of its disparate parts. 

So, what’s an institution to do about social media in strategic terms?  Four insights come to mind:

Click to read the full article...


Additional Resources

  • Get Connected! Maguire Associates is now on Facebook, LinkedIn, and YouTube. Join our networks to discover our latest videos, photos, articles, and posts on industry buzz. Follow the links above to join!

  • Visit us at NACAC: Maguire Associates will be exhibiting at the NACAC National Conference in St. Louis from September 30 to October 2. Please visit our booth (617).

  • How Universities Can Win Big with Location-Based Apps: Mashable published an article on September 23rd titled "How Universities Can Win Big with Location-Based Apps" that provides examples of location-based services that can be used as the next step in creating meaningful relationships with prospective students, the current student body, and alumni. Read the full article.

  • Key Findings from our Leadership Retention Survey and Five Ideas for Acting on Them: Our last issue of Insights for a Challenging Economy examined the findings of the Maguire Associates Leadership Retention Survey of Presidents and senior Enrollment/Admissions, Financial Aid, Academics/Student Life, and Business Office leaders. These college and university leaders rate “improving student retention and graduation rates” among the “three most pressing issues” confronting their institutions. Click here to read the full article.



Maguire Associates is a comprehensive market research and consulting firm
that provides educational clients with effective research-based marketing strategies.