The Five Dysfunctions of Enrollment Management

Dysfunction #1: The Absence of Sustainable Cross-Functional Partnerships

How many readers face institutional mandates from the top to “fix retention” or “enroll more out-of-state students?”  We know this may sound familiar to you because we are often asked to help colleges and universities with these issues. We have found – almost without fail – that the primary reason these mandates result in so much confusion and frustration is that they require effective cross-functional partnerships on college campuses.  In other words, people have to play well together.

Still, we find that smart, competent people in higher education routinely resist collaborating to solve common institutional problems. Why? Click to read the full article.

Additional Resources:

• Webinar: Getting Smart with your Net Price Calculator:
  Register for our June 7th complimentary webinar, Getting Smart with Your Net Price Calculator. The webinar will focus on how institutions can strategically leverage the information provided by the newly mandated NPC, and explore the NPC’s role in student recruitment and enrollment management. Join Sarah Parrott, senior consultant at Maguire Associates, and John E. Beacon, V.P. of Enrollment Management, Marketing & Communications at Indiana State University, for this special event on June 7th at 1:00pm EST.
  
  
• Get Connected! Maguire Associates is now on Facebook, LinkedIn, and YouTube. Join our networks and read our blog to discover our latest videos, photos, articles, and posts on industry buzz. Follow the links above to join!
  
  
• An Introduction to the Five Dysfunctions of Enrollment Management. Our last edition of Insights presents the framework of the “five dysfunctions of enrollment management.” It offers a clear and intentionally provocative critique of current practices. To read the Introduction to the Five Dysfunctions edition of Insights, click here.