Maguire Associates Volume 3 – Bulletin #5  
Insights for a Changing Economy

The Five Dysfunctions of Enrollment Management

Dysfunction #2: The Fear of Letting Go

After partnering with literally hundreds of admission and financial aid practitioners over the past 28 years, we note a common thread: Enrollment operations are loathe to relinquish any strategies, processes, and tactics that have been used in the past – even as newer techniques become available. Instead, we just see new initiatives and recruitment activities added every year. Inquiry and application pools have ballooned.  Over time, this additive process has left many enrollment leaders and their staffs overwhelmed and “running on empty.”

Not all recruitment strategies work indefinitely – even the best ones become outdated over time.  To stop running on empty, we need to be more willing to let some initiatives go in favor of others.  Here are four observations about how this situation has come about and what to do about it.

Click to read the full article.

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Additional Resources:

  • Webinar: Getting Smart with your Net Price Calculator:
    the recording of our most recent webinar, Getting Smart with Your Net Price Calculator. The discussion included how institutions can strategically leverage the information provided by the newly mandated NPC, and explore the NPC’s role in student recruitment and enrollment management. Click here to download a copy of the slides, or watch the full audio and visual recording.

  • Dysfunction #1: The Absence of Sustainable Cross-Functional Partnerships. Our last edition of Insights unveils why competent people in higher education routinely resist collaborating to solve common institutional problems. To find out why - and what can be done about it, click here.

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