The Five Dysfunctions of
Enrollment Management

Dysfunction #4: The Avoidance of Accountability for Student Retention

Another fall semester is soon upon us.  For many, that means a renewed focus on how to improve retention and graduation rates. There's nothing like another meeting about retention to suck all the air from the room. Over and again, we hear from our Presidents and Trustees that retention is a priority.  Yet it seems that meetings about retention invariably involve more talk than action and are peppered with a fair amount of finger-pointing and passing of the hot potatoes of responsibility.

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Additional Resources:

• Do We Have a Retention Problem … Or Do We Have a Problem About Retention? Maguire Associates senior consultant Larry Butler's article on retention was recently featured in the New England Journal of Higher Education. To learn more about the "problems" of student retention in higher education and how institutional leaders think about student retention, completion, and success, click here.
  
  
• Get Connected! Maguire Associates is now on Facebook, LinkedIn, and YouTube. Join our networks and read our blog to discover our latest videos, photos, articles, and posts on industry buzz. Follow the links above to join!
  
  
• Dysfunction #3: The Lack of Commitment to Proof. Our last edition of Insights discusses the importance of value-based messaging through the formulation of clear, understandable proof points. To find out how to overcome the lack of commitment to proof, click here.