NACAC 2010, Reports From the Floor, St. Louis, MO

October 2, 2010 –

After an evening of good food and even better friends at Kemoll’s Top of the Met restaurant in downtown Saint Louis, we set off early this morning for the final day of NACAC 2010. 

 Our first stop was the seminar “New Media 201 – Advanced Topics and Strategies for Using Social Media in Admission, hosted by Matt McGann of MIT, Jeannine Lalonde of the University of Virginia, and Daniel Creasy of John Hopkins University.  Their session focused primarily on social media success stories in admissions.  Their stories illustrated many ways to increase traffic, from humanizing the social media connection, to generating 60,000+ comments through multi-channel sharing options, to hiring students to write and develop apps for the department. 

 We gained valuable insight into best practices, and learned that others, too, can find the initial dive into social media marketing scary and daunting, but incredibly rewarding when managed correctly.  And yet, the session also confirmed our belief that there is great opportunity in this relatively untapped field for developing quantitative measures that can advance an institution’s objectives.  

 After the session, we headed back to the Maguire booth where we spent our few remaining hours in the exhibit hall.  As the noon bell rang, we said our goodbyes to friends both old and new, packed away our booth in the 3X3 container, and set off looking forward to doing it all again next year in New Orleans at NACAC 2011! 

 Thanks for tuning in – we’ll be in touch shortly, as we’re headed to San Diego in just one month for the American Marketing Association for Higher Education National Conference. You can be sure that we’ll be reporting – live, from San Diego! 


 Tim Sturgeon of Bellarmine College with the Maguire Associates team! 


Day 2 – October 1

Day two at NACAC kicked off bright and early this morning in the exhibitor hall.  After a round of coffees for all, the sound of conversation and laugher started to pick up – and our booth was no exception to this!  We received visits from many of our friends, including Kate O’Connor and Jim Tweed from Lasell College in Auburndale, MA, Jim Fowler from Dean College in Franklin, MA, Tim Sturgeon from Bellarmine College in Louisville, KY, Chris Ferguson from the New School in NYC, among many others!  You can see our growing NACAC photo album by clicking here (we even caught a picture of Tara with the Clydesdales!)

We would also like to give special congratulations to two of our dear friends, Chris Ferguson on his new position as Assistant Vice President of University Admissions at the New School in NY, and Kelly Walter on her new title as Assistant Vice President/Executive Director of Admissions at Boston University!

The afternoon session began with the exciting news that The Chronicle of Higher Education and CBS MoneyWatch picked up on our new NPC White Paper, released just yesterday, and wrote articles that featured interviews with our President, Kathy Dawley.  To learn what all the excitement is about, follow the direct links below.

Stay tuned for more updates – coming soon!

The Maguire Associates Crew present at NACAC 2010!


Day 1 – September 30

We’re live, from St. Louis! Today kicked off the first full day of the 66th Annual National Association for College Admission Counseling (NACAC) National Conference. We opened the Maguire Associates booth on the exhibitor floor this morning and welcomed colleagues from across the U.S.   

The afternoon began with the Opening General Session, featuring Keynote Speaker Roland G. Fryer, Jr., collaborative author of the bestselling book, Freakonomics.  Dr. Fryer encouraged the overflow crowd of college professionals and guidance counselors to get focused on college completion. He noted that even in the best charter school in the nation, only 26% of students graduated from college. His controversial solution of paying high school students for good attendance and academic performance made him unpopular among many media outlets and school officials, although, to no surprise, wildly popular among many students. His mantra to “expect more to get more”, and to “make no excuses” particularly resonated after his emotional closing in which he attributed his success to the words of a guidance counselor who once told him, “never give up”.

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