Applying the Power of Video Publishing in the Recruitment Cycle

Kathy Dawley, President of Maguire Associates, and coauthors, Mary Pat Nolan, Director of Admissions at Saint Mary’ College, and Ken Craven, President of NewGame Comunications, describe an innovative way to communicate with prospective students through Internet Video On Demand (IVOD) magazines in a paper prepared for the American Marketing Association 15th Annual Symposium for the Marketing of Higher Education¬†(November, 2004).

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