Market Research: The Foundation of an Effective Communications Plan, Part 1

Panelists at the American Marketing Association 16th Annual Symposium for the Marketing of Higher Education discuss how the University of Vermont integrated the research findings uncovered in a Maguire Associates research project into a successful institution-wide messaging system. (Because of the size of the presentation, the document is divided into three parts.)


Check out our services. Learn more
Call Us 978.371.1775