Optimizing Student Recruitment: Improving Search and Outreach with Analysis and Evidence

Jonathan Epstein, Senior Consultant at Maguire Associates, examines the institutional use of sophisticated and creative analysis as a critical step towards optimizing their student recruitment processes in a panel discussion at the NACAC National Conference in Baltimore.  He was joined by Patricia Blanchette from The College Board, Dale Kuiper from Calvin College, and Steve Schuetz from Ripon College.  (September, 2009)

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