The professional team at Maguire Associates is active advancing both the art and the science of market research and consulting for educational institutions through presentations and publications.
| Articles |
| Boost Your Development
Efforts with Institutional Branding(Doc type: PDF) President Kathy Dawley describes how institutional branding can serve as the foundation of a strong development program for colleges and universities in two articles entitled "Boost your development efforts with institutional branding" and "Branding preserves alumni' ties to your institution." (Development and Alumni Relations Report, March 2007) download |
| The Net or the Noose (Doc type: PDF) Executive Vice President Linda Cox Maguire examines the complexities of developing sustainable financial aid strategies for colleges and universities in "The Net or the Noose." (University Business, January 2007) download |
| A Level Playing Field: Is
dropping early decision a good idea?(Doc type: PDF) Chairman Jack Maguire discusses the decision by Harvard and Princetonto drop early decision and its impact on students and other institutions in an article entitled, "A Level Playing Field - Is dropping early decision a good idea?" (CURRENTS, Volume XXXIII Number 1, January 2007) download |
| All at the Click of a
Button - But Why Hasn't Technology Simplified Admissions? (Doc type: PDF) Senior Consultant Sarah Parrott explores the benefits of online applications to students and higher education institutions as well as the complexities associated with various admissions-related technologies in an article entitled, "All at the Click of a Button - But Why Hasn't Technology Simplified Admissions?" (The College Board Review, No. 209, Fall 2006) download |
| Successful Branding is
Critical to Colleges and Universities Seeking to Prosper in Challenging Times (Doc type: PDF) President Kathy Dawley explores the benefits of carefully planned branding initiatives in higher education in an article entitled, "Successful Branding is Critical to Colleges and Universities Seeking to Prosper in Challenging Times." (Women' Business Boston, January 2006) download |
| Inside the University and
College Balance Sheet: Responding to the Problems of Shrinking Revenues and
Rising Costs in Higher Education(Doc
type: PDF) President Kathy Dawley discusses the challenge of rising tuition in higher education and innovative ways colleges and universities are generating income to slow the rise in "Inside the University and College Balance Sheet: Responding to the Problems of Shrinking Revenues and Rising Costs in Higher Education." (Article printed in the Boston Business Journal, December 19, 2005) download |
| Harnessing Internet-based
Innovations in Market Research for Higher Education (Doc type: PDF) Paul Gearan, Director of Research, and Tara E. Scholder, Associate Vice President for Research, review the insights Maguire Associates has gleaned in their more than five years of conducting on-line surveys in "Harnessing Internet-based Innovations in Market Research for Higher Education." (Article printed in Stein Communications' on-line newsletter The Scoop: A Compilation of Viewpoints and Topics Related to the Educational Marketplace; Vol. 2, No. 1: February 2004) download |
| Student Search: Those
Selected and Those Overlooked(Doc
type: PDF) The authors review the relationship between demographic and academic variables and student search by private colleges in "Student Search: Those Selected and Those Overlooked." (Article published in the proceedings of and presented at the American Marketing Association 14th Annual Symposium for the Marketing of Higher Education; November, 2003; Authors: Tara Scholder, Associate Vice President for Research and Paul Gearan, Director of Research, Maguire Associates; Ron Morris, National Research Center for College & University Admissions) download |
| College and University
Journal Interview with Jack Maguire(Doc type: PDF) Jack Maguire discusses trends in higher education and enrollment management in an interview with Robin Matross Helms of College and University Journal. ("Interview with John [Jack] Maguire, Maguire Associates;" Summer 2003, Vol. 79, No. 1) download |
| The Effects of Data
Collection Method and Monetary Incentive on Response Rates and Data Integrity
in Studies of Prospective College Students(Doc type: PDF) This article summarizes the similarities and differences in response rates and data quality found between phone, paper and on-line survey methods in a study of inquirers to a private New England college ("The Effects of Data Collection Method and Monetary Incentive on Response Rates and Data Integrity in Studies of Prospective College Students." (Article published in the proceedings of and presented at the American Marketing Association 12th Annual Symposium for the Marketing of Higher Education; November, 2001; Authors: Associate Vice President for Research Tara Scholder, Research Associate Gail Barton McNiece, Director of Research Paul Gearan, and Senior Vice President Patricia Casey) download |
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