The professional team at Maguire Associates is active advancing both the art and the science of market research and consulting for educational institutions through presentations and publications.
| Papers |
| College and University
Governing Board Members: Experiences and Attitudes (Doc type: PDF) Maguire Associates conducted a landmark study of college and university trustees which was the basis of a series of articles in the May 11, 2007, issue of The Chronicle of Higher Education. The study probed trustees on issues of expectations, preparation, work habits, and governance among other important topics. (May, 2007) download |
| Applying the Power of Video
Publishing in the Recruitment Cycle(Doc type: PDF) Kathy Dawley, President of Maguire Associates, and coauthors, Mary Pat Nolan, Director of Admissions at Saint Mary' College, and Ken Craven, President of NewGame Comunications, describe an innovative way to communicate with prospective students through Internet Video On Demand (IVOD) magazines in a paper prepared for the American Marketing Association 15th Annual Symposium for the Marketing of Higher Education (November, 2004). download |
| The Burden of Financing
College - A Family Affair(Doc type:
PDF) How students and their parents distribute the responsibility for financing college and how this impacts their willingness to pay for their ideal college or university is discussed in "The Burden of Financing College: A Family Affair." (Maguire Associates/NRCCUA; August 2003) download |
| How Candidates for
Admission Would Select Themselves. If They Could... (Doc type: PDF) Maguire Associates and NRCCUA examine the high school student perspective on what dimensions should receive the most weight in college admissions in their white paper, "How Candidates for Admission Would Select Themselves. If They Could" (Maguire Associates/NRCCUA; June 2003) download |
| to top |