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The professional team at Maguire Associates is active advancing both the art and the science of market research and consulting for educational institutions through presentations and publications.



Papers
 
 

 

 

Optimizing Price Strategies to Meet Enrollment and Revenue Goals

Rob Mirabile, Associate Vice President for Research at Maguire Associates, and Robbyn Wacker, Assistant Vice President for Research and Extended Studies at the University of Northern Colorado, discuss strategic pricing in a paper presented at the AMA Symposium for the Marketing of Higher Education (November, 2008).

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Student Experience Assessment

Linda Cox Maguire, Executive Vice President at Maguire Associates, and Tara Scholder, Senior Vice President for Research Operations, discuss best practices in student satisfaction and retention research in a paper prepared for the 30th Annual EAIR (European Association for Institutional Research) Forum (August, 2008).

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College and University Enrollment Officials: Experiences and Attitudes

Maguire Associates conducted a landmark study of college and university enrollment managers that was the basis of a series of articles in the May 2, 2008, Admissions & Student Aid supplement of The Chronicle of Higher Education.  The study probed senior level admissions officials on issues of work habits, job satisfaction, and trends in college admissions and financial aid.  (May, 2008)

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Tuition Discounting Goes Global

Sarah Parrott, Senior Consultant at Maguire Associates, discusses tuition discounting and its applicability to non-US institutions in a paper prepared for the 29th Annual EAIR (European Association for Institutional Research) Forum (August, 2007).

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  College and University Governing Board Members: Experiences and Attitudes
Maguire Associates conducted a landmark study of college and university trustees which was the basis of a series of articles in the May 11, 2007, issue of The Chronicle of Higher Education. The study probed trustees on issues of expectations, preparation, work habits, and governance among other important topics. (May, 2007)
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High School Teachers’ and College Faculty Members’ Perceptions of Students’ Preparedness for College

Maguire Associates conducted a study of high school teachers and college and university faculty members to assess the preparedness of high school students for college-level work.  The study examined the opinions of professors and teachers about high school students’ writing ability, mathematics readiness, and work ethic and was the basis of an article in the March 10, 2006, School & College supplement of The Chronicle of Higher Education.  (February, 2006)

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  Applying the Power of Video Publishing in the Recruitment Cycle
Kathy Dawley, President of Maguire Associates, and coauthors, Mary Pat Nolan, Director of Admissions at Saint Mary' College, and Ken Craven, President of NewGame Comunications, describe an innovative way to communicate with prospective students through Internet Video On Demand (IVOD) magazines in a paper prepared for the American Marketing Association 15th Annual Symposium for the Marketing of Higher Education (November, 2004).
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  The Burden of Financing College - A Family Affair
How students and their parents distribute the responsibility for financing college and how this impacts their willingness to pay for their ideal college or university is discussed in "The Burden of Financing College: A Family Affair." (Maguire Associates/NRCCUA; August 2003)
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  How Candidates for Admission Would Select Themselves. If They Could...
Maguire Associates and NRCCUA examine the high school student perspective on what dimensions should receive the most weight in college admissions in their white paper, "How Candidates for Admission Would Select Themselves. If They Could" (Maguire Associates/NRCCUA; June 2003)
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