The professional team at Maguire Associates is active advancing both the art and the science of market research and consulting for educational institutions through presentations and publications.
| Presentations |
| Technology on the
Front-End: Optimize Your Efforts(Doc
type: PDF) Senior Consultant Sarah Parrott demonstrates how enrollment managers can "work smarter" by utilizing available data to optimize their recruitment efforts in a panel discussion at The College Board New England Regional. (February 13, 2007) download |
| Strategic Enrollment
Management - A Look Back and Ahead (Doc
type: PDF) In an address to American Council on Education (ACE) Fellows, Chairman Jack Maguire discusses the enrollment management organizational model and highlights trends that will shape higher education in the 21st century. (June 13, 2006) download |
| Get a Life -- How to
Squeeze Personal Time onto the Schedule(Doc type: PDF) Chairman Jack Maguire explores how presidents can achieve more balance in their professional and personal lives and how trustees can help them in that effort at The Chronicle of Higher Education' forum on presidential leadership. (June 12, 2006) download |
| Everything the CFO Should
Know About Financial Aid and Strategic Enrollment Management (Doc type: PDF) President Kathy Dawley reviews the essentials of financial aid and enrollment management at a workshop for CFOs that was sponsored by WACUBO (Western Association of College and University Business Officers). (December 1, 2005) download |
| The Chronicle of Higher
Education Survey of College and University Presidents (Doc type: PDF) Chairman Jack Maguire presents key findings of The Chronicle of Higher Education survey of college and university presidents at the NAICU (National Association of Independent Colleges and Universities) Fall Leadership Conference. (November 17, 2005) download |
| Market Research: The
Foundation of an Effective Communications Plan, Part 1 (Doc type: PDF) Panelists at the American Marketing Association 16th Annual Symposium for the Marketing of Higher Education discuss how the University of Vermont integrated the research findings uncovered in a Maguire Associates research project into a successful institution-wide messaging system. (Because of the size of the presentation, the document is divided into three parts.) download |
| Market Research: The
Foundation of an Effective Communications Plan, Part II (Doc type: PDF) download |
| Market Research: The
Foundation of an Effective Communications Plan, Part III (Doc type: PDF) download |
| Electronic Communication:
An Obstacle for Inquiry Cultivation?(Doc type: PDF) Panelists at The College Board Forum 2005 examine the effect of Web sites and electronic applications on the ability of colleges and universities to cultivate prospective students and to make enrollment projections. (October 31, 2005) download |
| Using Market Research to
Determine Alumni Satisfaction and Foster Alumni Involvement (Doc type: PDF) Panelists at the American Marketing Association 15th Annual Symposium for the Marketing of Higher Education discuss how Widener University used market research conducted by Maguire Associates to evaluate alumni satisfaction and to guide changes in messaging and outreach activities. (November 16, 2004) download |
| Student Search: Those
Selected and Those Overlooked(Doc
type: PDF) Panelists at the 2004 NACAC National Conference examine student search trends and list selection strategies that can increase the diversity of enrolling student populations. (October 2, 2004) download |
| The (R)Evolution of
Financial Aid(Doc type: PDF) In a presentation at the 2004 California Association of Independent Schools (CAIS) Annual Meeting, Linda Cox Maguire examines the changing role of financial aid in higher education and its growing importance as an enrollment tool. (January 31, 2004) download |
| Finding and Getting Into
the Right School(Doc type: PDF) Linda Cox Maguire helps parents of college-bound students understand the basics of college admissions - from the college search through the application process - in a presentation to The Parents' Independent School Network. (October 20, 2003) download |
| Analyzing Students' College
Choices in a Time of Change Part II, the 2002-2003 Update (Doc type: PDF) Panelists at the 2003 NACAC National Conference update research and insights presented the previous year focusing on the application and enrollment trends emerging from a sample of prospective students moving through the 2002-2003 application cycle with identification of important shifts from the comparable survey in 2001-2002. (October 4, 2003) download |
| Analyzing Students' College
Choices in a Time of Change Part I(Doc type: PDF) Panelists at the 2002 NACAC National Conference explore the impact of changes in the economy and world events on the reliability of traditional forecasting methods in enrollment management. The panel examines how a national pool of prospective students narrowed the field of colleges and universities as they progressed through the college selection process in the 2001-2002 application cycle. (September 27, 2002) download |
| Strategic Enrollment
Management - A Look Back and Ahead(Doc type: PDF) In the keynote address at AACRAO's 13th Annual Strategic Enrollment Managment Conference, Chairman Jack Maguire traces the development of the organizational model he founded in 1976 -- enrollment management. He also discusses trends that will shape higher education in the 21st century. download |
| When Do You Start to Feed
Them?(Doc type: PDF) Linda Cox Maguire takes a look at the college search behavior of parents and students and discusses the implications for guidance professionals at the 2001 Potomac and Chesapeake Association for College Admission Counseling (PCACAC). (April, 2001) download |
| What Is Happening in
Undergraduate Admissions? And How Are Law Schools Affected? (Doc type: PDF) In a presentation to the 2001 Law School Admission Council (LSAC) Annual Meeting and Educational Conference, Pat Casey discusses marketing trends and recruiting activities in undergraduate admissions and their impact on law school admissions. download |
| Who is Managing Your
Institutional Image - Your Institution or U.S. News & World Report (Doc type: PDF) Kathy Dawley focuses on the role that guidebooks and rankings play in the public's perception of institutional image in her remarks for the panel discussion, "Who is Managing Your Institutional Image - Your Institution or U.S. News & World Report?" at The College Board's Colloquium 2000. download |
| Using Financial Aid to
Maximize Institutional Goals(Doc
type: PDF) In this presentation for the Grant Thornton Executive Series ("Using Financial Aid to Maximize Institutional Goals," November 2000), the ability to impact enrollment through the strategic use of financial aid based on statistical modeling of enrollment patterns is discussed. download |