The professional team at Maguire Associates is active advancing both the art and the science of market research and consulting for educational institutions through presentations and publications.
| Presentations |
A Year (or More?) of Admissions Uncertainty: The Impact on Staff and Prospective Students Patricia Casey, Senior Vice President at Maguire Associates, discusses how recent economic shifts have contributed to uncertainty in the admissions process both from an institutional and a student perspective in a panel discussion at The College Board Forum in New York. She was joined by John Buckley from Fordham University. (October, 2009) Key Attitudes & Practices of Senior-Level Enrollment Officials Robert Mirabile, Associate Vice President for Research at Maguire Associates, examines what admission officers think about the industry’s most pressing issues, including declining economic conditions, changing student demographics, strategic financial aid, and college rankings, in a panel discussion at the NACAC National Conference in Baltimore. He was joined by Ned Jones from Siena College and Christopher Lucier from the University of Vermont. (September, 2009) Optimizing Student Recruitment: Improving Search and Outreach with Analysis and Evidence Jonathan Epstein, Senior Consultant at Maguire Associates, examines the institutional use of sophisticated and creative analysis as a critical step towards optimizing their student recruitment processes in a panel discussion at the NACAC National Conference in Baltimore. He was joined by Patricia Blanchette from The College Board, Dale Kuiper from Calvin College, and Steve Schuetz from Ripon College. (September, 2009) Analyzing Students’ College Choices in a Time of Uncertainty and Change Tara Scholder, Senior Vice President for Research Operations at Maguire Associates, explores the effects of the economic downturn on the college-decision process of students and parents in a panel discussion at the NACAC National Conference. Panelists include John (Jack) Maguire, Chairman of Maguire Associates, James Murtha, Executive Vice President and CEO of The New School, and Mark Kantrowitz, Publisher of FastWeb.com. (September, 2009) Finding Your Value Fingerprint: Assessing Value and Price Sensitivity through Research Tara Scholder, Senior Vice President for Research Operations, examines how a combination of market research and predictive modeling can help colleges and universities understand price sensitivity and value perceptions among their prospective students in a presentation prepared for the 31st Annual EAIR (European Association for Institutional Research) Forum (August, 2009). How is the Economy Affecting College Decisions? A panel of education leaders discuss the results of the College Decision Impact Study, a national survey conducted by Maguire Associates, FastWeb, and The New School, and the effects of the economic downturn on the college-decision process of students and parents. The panel is the first of three presentations entitled “Insights for Educational Leaders in a Challenging Economy,” sponsored by Maguire Associates. (June, 2009) Enrollment Management Strategies for the 21st Century Kathy Dawley, President at Maguire Associates, discusses the major forces that are reshaping the perception and practice of enrollment management and proposes a new formula for the 21st century at the SunGard Executive Summit. (March, 2009) What Do Presidents and Boards Really Think? Tara Scholder, Senior Vice President for Research Operations at Maguire Associates, explores what presidents and trustees consider to be higher education’s most pressing issues in a panel discussion at the CASE District I Conference. Panelists include Ann Marie Connolly, Colby College trustee; Mary Grant, president of Massachusetts College of Liberal Arts; and Jack Maguire, chairman of Maguire Associates and trustee at New England College and Lasell College. (March, 2009) Cristo Rey Network Schools: The Art and Science of Enrollment and Branding Kathy Dawley, President of Maguire Associates, discusses enrollment management and branding fundamentals that can benefit secondary schools at the Cristo Rey Network Schools conference. (March, 2009) Research & Strategies for Advancing Catholic Education Rob Mirabile, Vice President for Research at Maguire Associates, examines the demographic forces affecting Catholic elementary and secondary education in New England and highlights strategies for proactively addressing them in a presentation for the Association of Catholic Admissions and Advancement Professionals of New England. (March, 2009) Leveraging Institutional Data for Successful Recruitment and Enrollment Outcomes Sarah Parrott, Senior Consultant at Maguire Associates, presented a workshop session on how to leverage institutional data at Data Matters, a conference sponsored by UCAS (the Universities and Colleges Admissions Service) (February, 2009). Optimizing Price Strategies to Meet Enrollment and Revenue Goals Rob Mirabile, Vice President for Research at Maguire Associates, and Robbyn Wacker, Assistant Vice President for Research and Extended Studies at the University of Northern Colorado, discuss strategic pricing in a paper presented at the AMA Symposium for the Marketing of Higher Education (November, 2008). Attitudes of Senior-Level Enrollment/Admissions Officials Toward the Industry’s Most Pressing Issues Rob Mirabile, Associate Vice President for Research at Maguire Associates, discusses work habits, job satisfaction, and trends in college admissions and financial aid in a presentation given at The College Board Forum (November, 2008). Panelists include Eric Hoover, Senior Editor at The Chronicle of Higher Education, and Peter Stace, Vice President for Enrollment at Fordham University. Marketing: Creating a Strategy Kathy Dawley, President at Maguire Associates, discusses brand components and brand marketing strategies at the Association of Jesuit Colleges and Universities Seminar for Higher Education Leadership. (June, 2008) How Well are Students Prepared for College? Linda Cox Maguire, Executive Vice President at Maguire Associates, discusses the perceptions of high school teachers and college faculty about students’ lack of preparation for college-level academic demands. The presentation is based on research conducted by Maguire Associates for The Chronicle of Higher Education and was given at The Council of Independent Colleges 2008 Presidents Institute (January, 2008).
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| Technology on the
Front-End: Optimize Your Efforts Senior Consultant Sarah Parrott demonstrates how enrollment managers can "work smarter" by utilizing available data to optimize their recruitment efforts in a panel discussion at The College Board New England Regional. (February 13, 2007) download |
| Strategic Enrollment
Management - A Look Back and Ahead In an address to American Council on Education (ACE) Fellows, Chairman Jack Maguire discusses the enrollment management organizational model and highlights trends that will shape higher education in the 21st century. (June 13, 2006) download |
Get a Life -- How to
Squeeze Personal Time onto the Schedule (June 12, 2006) |
Everything the CFO Should
Know About Financial Aid and Strategic Enrollment Management (December 1, 2005) |
| The Chronicle of Higher
Education Survey of College and University Presidents Chairman Jack Maguire presents key findings of The Chronicle of Higher Education survey of college and university presidents at the NAICU (National Association of Independent Colleges and Universities) Fall Leadership Conference. (November 17, 2005) download |
| Market Research: The
Foundation of an Effective Communications Plan, Part 1 Panelists at the American Marketing Association 16th Annual Symposium for the Marketing of Higher Education discuss how the University of Vermont integrated the research findings uncovered in a Maguire Associates research project into a successful institution-wide messaging system. (Because of the size of the presentation, the document is divided into three parts.) download |
| Market Research: The
Foundation of an Effective Communications Plan, Part II download |
| Market Research: The
Foundation of an Effective Communications Plan, Part III download |
| Electronic Communication:
An Obstacle for Inquiry Cultivation? Panelists at The College Board Forum 2005 examine the effect of Web sites and electronic applications on the ability of colleges and universities to cultivate prospective students and to make enrollment projections. (October 31, 2005) download |
| Using Market Research to
Determine Alumni Satisfaction and Foster Alumni Involvement Panelists at the American Marketing Association 15th Annual Symposium for the Marketing of Higher Education discuss how Widener University used market research conducted by Maguire Associates to evaluate alumni satisfaction and to guide changes in messaging and outreach activities. (November 16, 2004) download |
| Student Search: Those
Selected and Those Overlooked Panelists at the 2004 NACAC National Conference examine student search trends and list selection strategies that can increase the diversity of enrolling student populations. (October 2, 2004) download |
| The (R)Evolution of
Financial Aid In a presentation at the 2004 California Association of Independent Schools (CAIS) Annual Meeting, Linda Cox Maguire examines the changing role of financial aid in higher education and its growing importance as an enrollment tool. (January 31, 2004) download |
| Finding and Getting Into
the Right School Linda Cox Maguire helps parents of college-bound students understand the basics of college admissions - from the college search through the application process - in a presentation to The Parents' Independent School Network. (October 20, 2003) download |
| Analyzing Students' College
Choices in a Time of Change Part II, the 2002-2003 Update Panelists at the 2003 NACAC National Conference update research and insights presented the previous year focusing on the application and enrollment trends emerging from a sample of prospective students moving through the 2002-2003 application cycle with identification of important shifts from the comparable survey in 2001-2002. (October 4, 2003) download |
| Analyzing Students' College
Choices in a Time of Change Part I Panelists at the 2002 NACAC National Conference explore the impact of changes in the economy and world events on the reliability of traditional forecasting methods in enrollment management. The panel examines how a national pool of prospective students narrowed the field of colleges and universities as they progressed through the college selection process in the 2001-2002 application cycle. (September 27, 2002) download |
| Strategic Enrollment
Management - A Look Back and Ahead In the keynote address at AACRAO's 13th Annual Strategic Enrollment Managment Conference, Chairman Jack Maguire traces the development of the organizational model he founded in 1976 -- enrollment management. He also discusses trends that will shape higher education in the 21st century. download |
| When Do You Start to Feed
Them? Linda Cox Maguire takes a look at the college search behavior of parents and students and discusses the implications for guidance professionals at the 2001 Potomac and Chesapeake Association for College Admission Counseling (PCACAC). (April, 2001) download |
| What Is Happening in
Undergraduate Admissions? And How Are Law Schools Affected? In a presentation to the 2001 Law School Admission Council (LSAC) Annual Meeting and Educational Conference, Pat Casey discusses marketing trends and recruiting activities in undergraduate admissions and their impact on law school admissions. download |
| Who is Managing Your
Institutional Image - Your Institution or U.S. News & World Report Kathy Dawley focuses on the role that guidebooks and rankings play in the public's perception of institutional image in her remarks for the panel discussion, "Who is Managing Your Institutional Image - Your Institution or U.S. News & World Report?" at The College Board's Colloquium 2000. download |
| Using Financial Aid to
Maximize Institutional Goals In this presentation for the Grant Thornton Executive Series ("Using Financial Aid to Maximize Institutional Goals," November 2000), the ability to impact enrollment through the strategic use of financial aid based on statistical modeling of enrollment patterns is discussed. download |