The professional team at Maguire Associates is active advancing both the art and the science of market research and consulting for educational institutions through presentations and publications. This resource area offers published articles, The Maguire Network bulletins, corporate publications, papers, podcasts, presentations and The Maguire Network newsletters by our staff that we hope you'll find interesting and useful in your own work.
The most recent article, paper, podcast, presentation, and newsletter are available on this page. Earlier newsletters and podcasts as well as an assortment of other informative material may be accessed by clicking on the archives in the navigation bar on the left.
| Articles |
Improving Strategic Search: Making the Best Bets Possible Senior Consultants Jonathan Epstein and Sarah Parrott discuss ways to get the most out of student search in “Improving Strategic Search: Making the Best Bets Possible.” (University Business, February 2009) |
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| The Maguire Network Bulletins |
Bulletin #1: Insights for a Challenging Economy Managing Fear, Building Evidence in Tough Times |
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Bulletin #2: Insights for a Challenging Economy Four Strategies for a Difficult Economy Bulletin #3: Insights for a Challenging Economy Three Suggestions for Surviving Today and Thriving Tomorrow Bulletin #4: Insights for a Challenging Economy Year-End Ideas for Spending Wisely, Safeguarding Revenue, and Assessing Talent Bulletin #5: Insights for a Challenging Economy Why Effective Communication Matters More Than Ever Bulletin #6: Insights for a Challenging Economy What We See Now -- and Three Ways to Think About It Bulletin #7: Insights for a Challenging Economy Emerging Insights from Maguire Associates' College Decision Impact Survey Bulletin #8: Insights for a Challenging Economy Is That Your Final Offer? Four Recommendations for Finishing the Enrollment Race Strong Bulletin #9: Insights for a Challenging Economy Planning for an Effective Summer: Four Suggestions for Getting Ahead |
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| Corporate Publications |
| Maguire Associates Corporate Brochure download |
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Advancement & Alumni Affairs Service Sheet |
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Branding, Marketing and Communications Service Sheet |
| EMPOWR Your Recruitment Cycle download |
| Enrollment Management Service Sheet download |
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Improving Strategic Search: Making the Best Bets Possible |
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Innovations for a Challenging Economy: Bulletin #1 Customized Yield Enhancement |
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Innovations for a Challenging Economy: Bulletin #2 Predictive Modeling |
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| The M-SAT: Maguire Strategic Aptitute Test download |
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Market Research Service Sheet |
Pricing Optimization and Value Enhancement Service Sheet |
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Strategic Financial Aid Modeling Service Sheet |
Student Recruitment Optimization Service Sheet
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| Newsletters |
| The Maguire Network - March 2009 view |
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| Papers |
How Much are Your Students Willing to Pay? Testing Institutional Price Sensitivity Senior Consultant Sarah Parrott and Associate Vice President for Research Robert Mirabile explore how institutions can gauge how much students and their families are willing to pay to attend a particular college or university in a paper prepared for the UK-IR conference, “Exploring the Hinterlands: Mapping an Agenda for Institutional Research in the United Kingdom,” (June, 2008). |
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| Podcasts |
The Maguire Podcast: Insights for a Challenging Economy Fordham University’s Vice President for Enrollment Peter Stace discusses how higher education institutions can adjust “business as usual” to meet the needs of students in tough economic times. listen |
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| Presentations |
How is the Economy Affecting College Decisions? A panel of education leaders discuss the results of the College Decision Impact Study, a national survey conducted by Maguire Associates, FastWeb, and The New School, and the effects of the economic downturn on the college-decision process of students and parents. The panel is the first of three presentations entitled “Insights for Educational Leaders in a Challenging Economy,” sponsored by Maguire Associates. (June, 2009) |
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