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RESOURCE ROOM

The professional team at Maguire Associates is active advancing both the art and the science of market research and consulting for educational institutions through presentations and publications. This resource area offers published articles, The Maguire Network bulletins, corporate publications, papers, podcasts, presentations, The Maguire Network newsletters and videos that we hope you'll find interesting and useful in your own work.

The most recent article, paper, podcast, presentation, and newsletter are available on this page.  Earlier newsletters and podcasts as well as an assortment of other informative material may be accessed by clicking on the archives in the navigation bar on the left.

Articles
  
  

Three Steps for Managing Serious Challenges

Maguire Associates consultants discuss how institutions can control difficult events in “Three Steps for Managing Serious Challenges.”  (University Business, February, 2010)

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The Maguire Network Bulletins
  
 

Bulletin #1 (Volume 2): Insights for a Challenging Economy

Three Ways to Recalibrate for the New Enrollment Cycle

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Bulletin #2 (Volume 2): Insights for a Challenging Economy

Three Steps for Managing Serious Challenge

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Bulletin #3 (Volume 2): Insights for a Challenging Economy

The State of the Enrollment Market:  Where Are We Now and What Does It Mean?

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Bulletin #4 (Volume 2): Insights for a Challenging Economy

The Higher Education Opportunity Act of 2008 and the Net Price Calculator:  Turning the Act into Action

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Corporate Publications
  
   Maguire Associates Corporate Brochure
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Advancement & Alumni Affairs Service Sheet

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Branding, Marketing and Communications Service Sheet

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   EMPOWR Your Recruitment Cycle
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   Enrollment Management Service Sheet
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Improving Strategic Search:  Making the Best Bets Possible

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Innovations for a Challenging Economy: Bulletin #1

Customized Yield Enhancement

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Innovations for a Challenging Economy: Bulletin #2

Predictive Modeling

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Innovations for a Challenging Economy: Bulletin #3

Predictive Modeling (Video Edition)

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Innovations for a Challenging Economy: Bulletin #4

Pricing Optimization and Value Enhancement (EMPROVE)

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Innovations for a Challenging Economy: Bulletin #5

Crafting a Class in Year Two of a Challenging Economy: Put EMFASYS on Yield

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Innovations for a Challenging Economy: Bulletin #6

Power Tomorrow's Yield with Today's Effort:  With Maguire Associates' Yield Enhancement Service

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  The M-SAT: Maguire Strategic Aptitute Test
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Market Research Service Sheet

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Pricing Optimization and Value Enhancement Service Sheet
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Strategic Financial Aid Modeling Service Sheet
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Student Recruitment Optimization Service Sheet
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Students' Application Choices & College Preferences in the 2009 Admissions Cycle: Results from the 2009 College Decision Impact Survey

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Newsletters

  The Maguire Network - March 2009  view
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Papers
  
  

Transforming Internal Identity in Challenging Times:  Implications for External Image Building

Jessica McWade, Senior Vice President of Strategy, Communication & Development at Maguire Associates, examines how tough times can become an impetus to refine identity and image, both on and off campus, in a paper presented at the AMA Symposium for the Marketing of Higher Education.  (November 2009)

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Podcasts
  
  

The Maguire Podcast: Insights for a Challenging Economy

Fordham University’s Vice President for Enrollment Peter Stace discusses how higher education institutions can adjust “business as usual” to meet the needs of students in tough economic times.

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Presentations
  
  

Understanding College Decisions in the 2008-2009 Admissions Cycle

Kathy Dawley, President of Maguire Associates, and Senior Vice President for Research Operations Tara Scholder explore how high school seniors narrowed the field of colleges and universities and weighed priorities as they progressed through last year’s admissions cycle in a panel discussion at AACRAO’s SEM XIX Conference.  Results were also shared from a survey of senior-level admission officials that examined how colleges and universities addressed uncertain economic conditions.  They were joined by Mark Kantrowitz from FastWeb.com, Christopher Lucier from the University of Vermont, and Anne Prisco from Loyola Marymount University.  (November, 2009)

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Videos
  
  

BU President Bob Brown speaks at Maguire Associates Leadership Symposium
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UVM President Dan Fogel speaks at Maguire Associates Leadership Symposium
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Harvard's Dan Shore speaks at Maguire Associates Leadership Symposium
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WPI's Kristin Tichenor speaks at Maguire Associates Leadership Symposium (Part 1 of 2)
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WPI's Kristin Tichenor speaks at Maguire Associates Leadership Symposium (Part 2 of 2)
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Understanding Predictive Modeling with Sarah Parrott and Dave Wuinee

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