Maguire Associates logo The Maguire Network: Advancing Higher Education Through Insight and Innovation
In this Issue
Winter Net-Poll

Please indicate whether you agree or disagree with the statement:

"In order to extend the benefits of a high quality education to greater numbers of deserving students, universities with large endowments should share their wealth by assisting selected, less-well-endowed institutions to increase their financial aid budgets."



Results of the Net-Poll will be reported in the next issue of The Maguire Network.
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Winter 2007

You Are What You Measure.

So Measure What You Are... Or Wish To Be.
Measurement issues are important this time of year as college and university officials everywhere are meticulously tracking outcome measures in enrollment, retention, endowment, and other key areas. Those of us who specialize in measurement often say, “You are what you measure.” Read more...


The Milk Trout

Some circumstantial evidence is very strong, as when you find a trout in the milk.
-Henry David Thoreau

Jack Maguire, Chairman and Founder of Maguire Associates, scans our research and other interesting findings, spots the "trout in the milk," and shares insights with our readers. In this edition, Jack discusses how the controversy over whether colleges that award merit aid to help shape their incoming class are doing so at the expense of financially needy students and their families (the subject of our previous Net-Poll – see below). He notes that this hotly contested debate may be missing the point of who are the real Haves and Have-Nots. Read more...


Tuition Discounting Goes Global

As the borders between higher education systems continue to erode and competition for qualified students increases, many institutions from other parts of the world are exploring variable pricing options, known in the United States as “tuition discounting.” Read more...


Maguire Associates Launches EMPOWR

Maguire’s newest service, EMPOWR, provides information, analysis, and actionable recommendations that will help institutions maximize the effectiveness of their recruitment dollars and optimize their recruitment efforts. Read more...


Net-Poll Results

Our readers weigh in on the propriety of using merit aid to shape incoming classes. Click here to review a summary of the results.


On The Road/In The News

  • Chairman Jack Maguire recently commented on the importance of US News & World Report’s rankings among college and university administrators and trustees in USA Today’s article, "Colleges struggle to quit the rankings habit" and Bloomberg.com’s article, "Princeton Heads U.S. News List Amid College Protest."
  • Maguire Associates’ student recruitment optimization service, EMPOWR, is highlighted in a piece on Clarkson University in the December issue of Recruitment & Retention. Senior Consultants Sarah Parrott and Jonathan Epstein are featured in the article, "Using Data to Fine-Tune the Admissions Process at Clarkson University."
  • President Kathy Dawley commented on the transformation of long-time client, Emmanuel College, in a recent Boston Globe article, "College Finds its Angel."
  • This fall, Senior Consultant Larry Butler discussed the use of dashboards in measuring the direction and progress of non-profit organizations in a panel titled “The Whys and Hows of Dashboard Indicators.”
  • Pat Casey, Maguire Associates Senior Vice President, and Rebecca Ebeling from Wheelock College discussed Wheelock’s successful effort to increase undergraduate applications through data-driven marketing and design. The panel discussion was held at the AMA Symposium for the Marketing of Higher Education in San Diego, CA, in November.
  • Executive Vice President Linda Cox Maguire will be presenting at the Council of Independent Colleges’ Presidents Institute in Marco Island, FL, in January, 2008. She will be sharing high school and college faculty perceptions of entering college student readiness, based on research conducted for The Chronicle of Higher Education. Other members of Maguire’s senior management team, Kathy Dawley and Jack Maguire, will also be attending the conference.
  • Maguire Associates will be exhibiting at the CASE District I Conference in Boston, MA, from February 10-12, 2008.
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