Resources

Presentations

Understanding and Tackling Price Sensitivity

Kathleen Dawley, President of Maguire Associates, and Tara Scholder, Senior V.P. for Research Operations, discuss the importance of price sensitivity [...]

The Five Dysfunctions of Enrollment Management Practice Today

Kathleen Dawley, President of Maguire Associates, examines some of the barriers to institutional effectiveness that can result from the complicated [...]

How Inequality Poisons Everything – Equality and Better Societies

Jack Maguire, Chairman of Maguire Associates, examines on the impact of economic and social inequality on individuals and society in [...]

Understanding College Decisions in the 2008-2009 Admissions Cycle

Kathy Dawley, President of Maguire Associates, and Senior Vice President for Research Operations Tara Scholder explore how high school seniors [...]

A Year (or More?) of Admissions Uncertainty: The Impact on Staff and Prospective Students

Patricia Casey, Senior Vice President at Maguire Associates, discusses how recent economic shifts have contributed to uncertainty in the admissions [...]

Key Attitudes & Practices of Senior-Level Enrollment Officials

Robert Mirabile, Associate Vice President for Research at Maguire Associates, examines what admission officers think about the industry’s most pressing [...]

Optimizing Student Recruitment: Improving Search and Outreach with Analysis and Evidence

Jonathan Epstein, Senior Consultant at Maguire Associates, examines the institutional use of sophisticated and creative analysis as a critical step [...]

Analyzing Students’ College Choices in a Time of Uncertainty and Change

Tara Scholder, Senior Vice President for Research Operations at Maguire Associates, explores the effects of the economic downturn on the [...]

Finding Your Value Fingerprint: Assessing Value and Price Sensitivity through Research

Tara Scholder, Senior Vice President for Research Operations, examines how a combination of market research and predictive modeling can help [...]

How is the Economy Affecting College Decisions?

A panel of education leaders discuss the results of the College Decision Impact Study, a national survey conducted by Maguire [...]

Enrollment Management Strategies for the 21st Century

Kathy Dawley, President at Maguire Associates, discusses the major forces that are reshaping the perception and practice of enrollment management [...]

What Do Presidents and Boards Really Think?

Tara Scholder, Senior Vice President for Research Operations at Maguire Associates, explores what presidents and trustees consider to be higher [...]

Cristo Rey Network Schools: The Art and Science of Enrollment and Branding

Kathy Dawley, President of Maguire Associates, discusses enrollment management and branding fundamentals that can benefit secondary schools at the Cristo [...]

Research & Strategies for Advancing Catholic Education

Rob Mirabile, Vice President for Research at Maguire Associates, examines the demographic forces affecting Catholic elementary and secondary education in [...]

Leveraging Institutional Data for Successful Recruitment and Enrollment Outcomes

Sarah Parrott, Senior Consultant at Maguire Associates, presented a workshop session on how to leverage institutional data at Data Matters, [...]

Optimizing Price Strategies to Meet Enrollment and Revenue Goals

Rob Mirabile, Vice President for Research at Maguire Associates, and Robbyn Wacker, Assistant Vice President for Research and Extended Studies [...]

Attitudes of Senior-Level Enrollment/Admissions Officials Toward the Industry’s Most Pressing Issues

Rob Mirabile, Associate Vice President for Research at Maguire Associates, discusses work habits, job satisfaction, and trends in college admissions [...]

Marketing: Creating a Strategy

Kathy Dawley, President at Maguire Associates, discusses brand components and brand marketing strategies at the Association of Jesuit Colleges and [...]

How Well are Students Prepared for College?

Linda Cox Maguire, Executive Vice President at Maguire Associates, discusses the perceptions of high school teachers and college faculty about [...]

Technology on the Front-End: Optimize Your Efforts

Senior Consultant Sarah Parrott demonstrates how enrollment managers can “work smarter” by utilizing available data to optimize their recruitment efforts [...]

Strategic Enrollment Management – A Look Back and Ahead

In an address to American Council on Education (ACE) Fellows, Chairman Jack Maguire discusses the enrollment management organizational model and [...]

Get a Life — How to Squeeze Personal Time onto the Schedule

Chairman Jack Maguire explores how presidents can achieve more balance in their professional and personal lives and how trustees can [...]

Everything the CFO Should Know About Financial Aid and Strategic Enrollment Management

President Kathy Dawley reviews the essentials of financial aid and enrollment management at a workshop for CFOs that was sponsored [...]

The Chronicle of Higher Education Survey of College and University Presidents

Chairman Jack Maguire presents key findings of The Chronicle of Higher Education survey of college and university presidents at the [...]

Market Research: The Foundation of an Effective Communications Plan, Part 1

Panelists at the American Marketing Association 16th Annual Symposium for the Marketing of Higher Education discuss how the University of [...]

Market Research: The Foundation of an Effective Communications Plan, Part II

Part 2 of 3

Market Research: The Foundation of an Effective Communications Plan, Part III

Part 3 of 3

Electronic Communication: An Obstacle for Inquiry Cultivation?

Panelists at The College Board Forum 2005 examine the effect of Web sites and electronic applications on the ability of [...]

Using Market Research to Determine Alumni Satisfaction and Foster Alumni Involvement

Panelists at the American Marketing Association 15th Annual Symposium for the Marketing of Higher Education discuss how Widener University used [...]

Student Search: Those Selected and Those Overlooked

Panelists at the 2004 NACAC National Conference examine student search trends and list selection strategies that can increase the diversity [...]

The (R)Evolution of Financial Aid

In a presentation at the 2004 California Association of Independent Schools (CAIS) Annual Meeting, Linda Cox Maguire examines the changing [...]

Finding and Getting Into the Right School

Linda Cox Maguire helps parents of college-bound students understand the basics of college admissions – from the college search through [...]

Analyzing Students’ College Choices in a Time of Change Part II, the 2002-2003 Update

Panelists at the 2003 NACAC National Conference update research and insights presented the previous year focusing on the application and [...]

Analyzing Students’ College Choices in a Time of Change Part I

Panelists at the 2002 NACAC National Conference explore the impact of changes in the economy and world events on the [...]

Strategic Enrollment Management – A Look Back and Ahead

In the keynote address at AACRAO’s 13th Annual Strategic Enrollment Managment Conference, Chairman Jack Maguire traces the development of the [...]

When Do You Start to Feed Them?

Linda Cox Maguire takes a look at the college search behavior of parents and students and discusses the implications for [...]

What Is Happening in Undergraduate Admissions? And How Are Law Schools Affected?

In a presentation to the 2001 Law School Admission Council (LSAC) Annual Meeting and Educational Conference, Pat Casey discusses marketing [...]

Who is Managing Your Institutional Image – Your Institution or U.S. News & World Report

Kathy Dawley focuses on the role that guidebooks and rankings play in the public’s perception of institutional image in her [...]

Using Financial Aid to Maximize Institutional Goals

In this presentation for the Grant Thornton Executive Series (“Using Financial Aid to Maximize Institutional Goals,” November 2000), the ability [...]