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Your Challenges

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Strengthen Enrollment

Your institution relies on the contributions of each incoming class from the moment the students enroll and for decades after they graduate. Are you building relationships and implementing enrollment strategies today that realize the value of students at their initial point of inquiry, through matriculation and graduation, and well into their years as loyal alumni?

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Inform Strategy

Trying to grasp the latest trends at your own institution can be challenging enough, not to mention the overwhelming task of measuring the pulse of the market as a whole. Your institution’s ability to discern the direction and rate of change is critical for making the best decisions about institutional strategy. You need sound feedback about the current and future state of your particular markets. You need to know what matters, and you need to know why.

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Tackle the Big Questions

You may be considering some new and perhaps unprecedented strategic decisions for your institution. These may include choices about whether, how, and when to engage in distance learning, develop a global strategy, expand with new programs or locations, dramatically reduce the cost of attendance, or develop strategic partnerships with other institutions. We have collaborated with boards of trustees, presidents, and executive cabinets over many years to help address these and other complex issues.

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Optimize Net Revenue

Maximize revenue.You want to enroll students who will be proud and generous alumni for the rest of their lives. Is your college or university getting that kind of return on the millions of scholarship dollars invested in students? Are your scholarship dollars taking your institution to the next level? If you think your financial aid program could be more effective than it is, let us show you how.

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Create a Desired Future

Instead of trying to prepare for some future that is “out there,” actively create the future that you desire. Whether your institution’s need for strategic planning is prompted by a compelling issue such as declining enrollment, driven by a major institutional transition such as the installation of a new president, or occasioned by an externally prompted obligation such as an accreditation review, we can work with you to design and facilitate a strategic planning process that helps you achieve your institutional vision.

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Build Your Brand

Your brand reflects both the promises you make to the market and whether and how you actually deliver on those promises. In this sense, the brand combines your external and internal marketing and communications efforts with the perceptions your stakeholders — prospective and current students, parents, alumni, faculty and staff, employers, and opinion leaders — have about their experience with your institution.

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Set the Right Price

A change in your institution’s sticker price is more than just a change in price. Whether you suspect that your institution’s current price is scaring away prospective students or fear even more that the proposed annual tuition increase will, we can help you navigate this important strategic decision.

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Engage Alumni

A change in your institution’s sticker price is more than just a change in price. Whether you suspect that your institution’s current price is scaring away prospective students or fear even more that the proposed annual tuition increase will, we can help you navigate this important strategic decision.

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