Maguire Associates worked with a selective private university
in the Mid-Atlantic states to determine an appropriate approach
to institutional pricing. We applied market research and EMFASYS™ to determine the optimum tuition for the university, given its
revenue goals as well as its market position. The university
incorporated these recommendations in its annual tuition increase
and realized nearly $2 million in incremental net total revenue.
Besides determining the exact institutional aid award for each student,
EMFASYS™ can help determine the appropriate price for an institution –
answering the critical question "Are you over-priced or under-priced?"
