Ismael E. Carreras
Ismael E. Carreras is a nationally recognized expert in market research design and analysis, having spent more than 13 years helping clients with their critical business decisions. He is known for making complex statistical topics approachable to colleagues and clients alike. Ismael directs the overall Maguire Associates research portfolio, working across the board in leadership, management, client services, and sales. Prior to joining Maguire Associates, Ismael was a Senior Research Director and Leader at Quintiles Market Intelligence (formerly Eidetics), where he was instrumental in establishing and refining many quantitative methodologies. He was the 2011 co-winner of the American Marketing Association’s David K. Hardin Award for Best Paper in Marketing Research magazine titled, “How informative is your segmentation? A simple new metric shows surprising results.” His positions as Assistant Dean of Admissions at Bates College and as an intern at Maguire Associates, along with his doctoral dissertation exploring the factors influencing college application decisions among Latino students, have given him a deep understanding of higher education. Ismael received both a M.Ed. and a Ph.D. in Educational Research, Measurement, and Evaluation from Boston College, where he currently lectures on such subjects as statistics, attitude and opinion measurement, and design of experiments. He holds a bachelor’s degree in psychology from Bates College. Outside of the office, he is an avid golfer, enjoys jazz, and passionately supports Manchester City Football Club. Ismael can be reached at email@example.com.