Kim Reid

Kim has 20 years of experience in applied research in education.  She brings a broad portfolio of skills in market research, program evaluation, and assessment as well as an expertise in research that informs critical enrollment management decisions.  Kim is responsible for the overall research operations of the company.  She oversees staff assignments, client delivery and satisfaction, quality control, utilization and profitability analysis, training, and presentations management.  Prior to joining Maguire Associates in 2011, Kim served as Program Director and Senior Analyst at Eduventures, Inc. where she conducted market research for colleges and universities and led a research agenda that produced national studies on a variety of enrollment focused issues.  Kim has worked with over 100 colleges and institutions including Boston College, Purdue University, the University of San Diego, the University of California- Irvine, SUNY Buffalo State College, the University of Dayton, and the University of Florida.  She holds a bachelor’s degree from Duke University and a master’s degree in television, radio, and film from Syracuse University and has completed Ph.D. coursework in mass communication at Indiana University.  As a United States Tennis Association High Performance coach, Kim has coached and mentored dozens of nationally and regionally ranked junior tennis players.  She is currently an avid swimmer and enjoys all things outdoors.  Kim can be reached at

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