Strategic Pricing and Forecasting

To help institutions determine if their tuition and fees are set appropriately to optimize market position and net tuition revenue, we:

  • Review past planning documents, statistical analyses, and external/internal reports, and conduct interviews with several senior members of the community;
  • Identify an agreed-upon set of benchmark institutions and analyze current pricing and yield relative to cross-applications, admits, and enrollment;
  • Apply predictive modeling to determine the effect of various price changes on a variety of criteria, such as class size, gender balance, geographic reach, diversity, and net total revenue.

Based on our analysis and modeling, we will deliver:

  • Findings on the current performance of the institution relative to the competitive set;
  • Scenarios illustrating the effect of different pricing/discount rate options on class size, gender balance, geographic reach, diversity, and net total revenue;
  • Recommendations for near- and longer-term pricing changes.

We can also work with you on an implementation program that includes activities, schedules, and measured outcomes.

Key outcomes addressed:

  • Optimal pricing and discount levels
  • Increased revenue
  • Improved net tuition per student
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