Strategic Pricing and Forecasting

To help institutions determine if their tuition and fees are set appropriately to optimize market position and net tuition revenue, we:

Review past planning documents, statistical analyses, and external/internal reports, and conduct interviews with several senior members of the community;
Identify an agreed-upon set of benchmark institutions and analyze current pricing and yield relative to cross-applications, admits, and enrollment;
Apply predictive modeling to determine the effect of various price changes on a variety of criteria, such as class size, gender balance, geographic reach, diversity, and net total revenue.

Based on our analysis and modeling, we will deliver:

Findings on the current performance of the institution relative to the competitive set;
Scenarios illustrating the effect of different pricing/discount rate options on class size, gender balance, geographic reach, diversity, and net total revenue;
Recommendations for near- and longer-term pricing changes.

We can also work with you on an implementation program that includes activities, schedules, and measured outcomes.

Key outcomes addressed:

Jack Maguire delivered a keynote speech entitled “How Inequality Poisons Everything — Equality and Better Societies” at the Higher Education Data Warehouse Forum. The conference was held at Rensselaer Polytechnic Institute on April 18-20 in Troy, New York.
of our compendium, Insights for a Challenging Economy; Vol. 1 (2008-2009). A must read for higher education leaders, the collection contains all bulletins from our first season of Insights.
Kathy Dawley and Tara Scholder discussed price sensitivity in a presentation, “Understanding and Confronting Price Sensitivity,” at the ACT 2010 Enrollment Planners Conference in Chicago, Illinois in July.

Services