Do you really know what students think of your institution, or what employers think of your graduates? Are you aware of your institutional brand's strength and weaknesses? Our market research services can provide you with insights you need to help drive institutional strategy. Whether focus groups, one-on-one interviews, survey research, yield enhancement studies, or any of our other research offerings, we’d like to help you understand your market and institution, what your constituents think of you, and most importantly, how to use those insights to inform decision-making.
Predictive Modeling: EMFASYS
Your scholarship dollars can help you attract the students you most want to enroll. Do you have strategic systems in place to optimize the use and effectiveness of those dollars? If you think that your awarding strategies could use a boost, an update, or a complete revamping, consider our highly-customized and sophisticated predictive modeling service, EMFASYS. Work closely with our team of experienced analysts to set your enrollment goals and create an effective financial aid and scholarship awarding strategy to help you shape your incoming class.
Student Recruitment Optimization: EMPOWR
Attracting students can be a time intensive and expensive process, especially if you’re targeting students who are unlikely to enroll. Do you have targeting strategies in place so you can set your focus on those students who fit your enrollment needs and have the greatest likelihood of enrolling? Our student recruitment optimization system, EMPOWR, can help you develop informed targeting strategies to make sure you are getting the most of your time and money – all while improving your recruitment tactics. It’s a win-win-win scenario.
Pricing Optimization and Value Enhancement: EMPROVE
What is the optimal price for an education at your school? This may seem to be a straightforward question, but many college and university presidents, enrollment management officers, and other administrators acknowledge its true complexity. Our pricing optimization and value enhancement service, EMPROVE, will help you arrive at an optimal price for your institution that resonates with your market and also affords your institution additional revenue.
Price Sensitivity Forecasting Analysis
Has your institution thought about how its price affects enrollment – or does it simply set a price each year and hope for the best? Our Price Sensitivity Forecasting Analysis will help you determine if your tuition and fees are set appropriately to optimize your market position and net tuition revenue. Our team can work with you to predict the effects that a tuition increase or decrease may have on your enrollment and, ultimately, help you make informed pricing decisions with confidence.
How well do you understand your competitive landscape? Do you really know your brand relative to what the market is offering? Are you aware of your institution’s strongest – and weakest – elements, and how to maximize – and improve – their value? Our assessments paint comprehensive, in-depth, and objective situational pictures and offer insights that are often difficult for those who are deeply involved in the work on a daily basis to see. We specialize in marketing and communications, competitive and best practice, and operational assessments, though, ultimately this process is about you, which is why each assessment will be customized to address your unique challenges and questions.
Net Price Calculator (NPC) Advising
Not all net price calculators are created equally. The NPC can be a powerful, dynamic, and informative tool that affects whether or not a student applies to your institution. This alone underscores the importance of NPC accuracy as it relates to the recruitment of prospective students and their families. We can help you consider your NPC options and how to maximize its value. We've been studying this landscape for many years, and as a result, are engaged in a strategic partnership with Student Aid Services. To put it simply, we think their NPC offers our clients the absolute best when it comes to accuracy, customization, and strategic use - and we always strive to offer nothing less than the best.
Retention Revenue Calculator
Are you leaving revenue on the table? If you’re not thinking strategically about how to improve your institution’s retention, you just may be. Even slight changes in your retention rate can have a significant impact on your bottom line – do you understand what those changes look like and how they drive revenues? We can help you better understand retention as it relates to your institution’s success, why students stay and leave, and what you can do to increase their satisfaction. To start, give our Retention Revenue Calculator a try.